Judy Moore - Barrett Sotheby's International Realty



Posted by Judy Moore on 10/10/2021

Image by Ángel Garcia from Pixabay

Many homebuyers are putting their pets first while looking for a place to live. They want a space that will work well for everyone in their household, all their pets included. If you have a truly pet-friendly property, then you can capture the attention of those individuals by marketing it as such. With that move, you’ll get your home into the hands of someone who will appreciate all it offers them and their pets. Here’s how to make that happen.

Think About Key Pet Upgrades

If you’ve upgraded your home with features that make life as a pet owner much easier, be sure to highlight them.

Fellow pet lovers will enjoy seeing upgrades like:

  • Pet grooming stations
  • Pull-out food bins
  • Hideaway litter boxes
  • Catio with catwalks
  • Backyard dog mansions
  • Etc.

Even simple upgrades, like heated floors made with pet-friendly materials, can go a long way in drawing in pet owners as your buyers of choice. As they envision themselves in that space, they can easily see how those elements will benefit them.

Talk Up the Pet-Friendly Features

Many pet-friendly features can speak for themselves, but it’s still a good idea to talk them up as much as possible. You can ask your prospective buyers if they have pets as you chat, and then point out the features that might sweeten the deal the most.

Then, once you’ve covered the benefits of each feature, be sure to step back and let them explore the place at their leisure. Before you know it, they’ll be coming back around to learn even more. Throughout your conversations, try to keep the focus on the buyers’ pets, not your own. Although it’ll be clear that pets lived in the space, you want to highlight how the space will work for the new owners rather than how it was used.

Let Buyers Bring Their Pets to Take a Look

With your pets out of the house, you can let homebuyers bring their own pets to the showing. Your real estate agent can put the info on the flyers, online postings and other ads to draw in the crowds quick.

To make all the visiting pets feel comfortable on the tour, have your agent put out a water bowl while setting up the refreshments table. Put well-labeled pet treats out on the table, so the owners can decide if they want to give one to their pet. Many pets have sensitive stomachs that do not respond well to different food brands and varieties, so put the package nearby as well.

As the pet owners look around the place, they can see how much their pets like the different features. Encourage them to see if their pet fits in the grooming tub or can figure out the hidden toy bin. As they try out each item and reflect on how it will make their lives easier, they’ll likely feel much more inspired to buy your home before someone else grabs it up.

Not many people are marketing their homes as pet-friendly, so by taking this approach, your home is likely to stand out from the crowd. You can then enjoy meeting with many pet owners interested in getting the perfect place for their pets — and receive a ton of offers on your home.




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Posted by Judy Moore on 2/28/2021

Photo by Subham Majumder from Pexels

When you are trying to sell your home, you want it to look its best. The more appealing your home is to potential buyers, the faster it will sell and the higher your profits will be. One of the best ways to enhance the appeal of your home is through "staging," which is a marketing tactic that involves optimizing the appearance of your home for potential buyers. To stage your home properly, follow the tips below. 

1. Think like a buyer. 

As the owner of your home, you have preconceived notions about its value, as well as an emotional connection to the property. As you prepare to stage your home, try to look at the property through fresh eyes. Look for any issues that need to be fixed, as well as the features that could be enhanced to increase appeal. 

2. Rearrange furniture for space. 

One of the aspects of any home that draws in potential buyers is spaciousness. If necessary, rearrange your furniture to add a feeling of space to your home. You can also add space by removing non-essential furniture. For example, if you have an extendable dining room table, consider removing the leaf and extra chairs. 

3. Eliminate clutter. 

Another way to add space to your home and improve its overall appeal is to eliminate unnecessary clutter. This may involve removing unneeded appliances from kitchen countertops, storing your children's toys out of sight or even taking down some of your decorative wall hangings. 

4. Appeal to the buyer's imagination. 

When a potential buyer enters your home, you want the individual to be able to picture themselves as the home's new owner. To make it easier for buyers to imagine themselves purchasing your home, remove any identifying decor from the house. Examples include family pictures or wall hangings that include your name. 

5. Consider curb appeal. 

The view of your home from the curb is the first thing all potential buyers will see. Make a good initial impression by enhancing your home's curb appeal. If your landscaping needs work, take the time to spruce it up before you begin showing the home to potential buyers. Keep your lawn trimmed at all times, and don't allow the yard to become cluttered with outdoor toys or other belongings. Ask your real estate agent if he or she has any other specific tips for improving your home's curb appeal. 

Finding a buyer for your home can take time, but proper staging always speeds up the process. Follow the tips above to improve the appeal of your home and ensure a quick, lucrative sale. 




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Posted by Judy Moore on 10/6/2019

If you've spent much time online seeking ways to sell your home, you've probably run across "professional home staging" options. While many of these are a great choice, they can be cost-prohibitive if your agent doesn't include those services with your sale. You aren't left in the lurch though, you can do a variety of things with your existing furnishings to clean up your home and make it more appealing to buyers. The hardest part of this process is to take yourself out of the house. It no longer matters what you love or what each room means to you, its now about creating a blank but appealing canvas that your potential buyers can see ways to make their own.

Properly staged homes, and that usually means neutrally staged, often sell up to 50% faster and for up to 10% or more over the asking price. Want in on this extra profit?

It’s easy as 123…

1. Clean and Neutral Colors: give your rooms a fresh coat of paint in neutral tones. Creams, warm grays and sand tones can brighten up your rooms without going all the way to white which creates an inviting look. It's not just the paint though, apply the same rules to your furniture and window coverings. Try to get as much natural sunlight into each room as possible and use bright and light tones to reflect that light around the room. Don't forget the bathrooms here, going for brighter neutral patterns on shower curtains, rugs and towels as well.

2. No More Hoarding (at least not in public): Yes, those pictures of your wedding or your kids are incredibly important to you, but this is about your buyers. Too much clutter or too many personal items in a design can make it difficult for potential buyers to decorate in their mind. You want your buyer to see themselves in the space, not you. That means removing family photos, trophies, kids' art and basically anything that speaks to your family life in the home. If you’re living in the home and showing at the same time, try going through your belongings and packing up things you don’t need into a storage unit. Keeping your closets only comfortably full and storage spaces empty of holiday decorations makes them more appealing to buyers.

3. Simple Spaces for Anyone: Remember that storage unit? Use it again for extra furniture. Keep only the items that work best in the space. Remove over-sized or extra-personal items to help your buyers see the house and what they can do with it. Stick with furniture that goes with the home itself, rather than the pieces you have for sentimental value. Also, remember to remove all or the majority of items that make a space age-specific where possible. Unless you're explicitly showing off a nursery, make the rest of the home design work regardless of children or buyers' ages. 

Your real estate professional can give you specific advice based on your particular possessions and home layout.




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Posted by Judy Moore on 6/16/2019

A persistent home seller may go above and beyond the call of duty to promote his or her residence to potential homebuyers. And as a property buyer, it is up to you to decide whether to proceed with a home purchase or walk away from a persistent home seller altogether.

Ultimately, dealing with a persistent home seller can be challenging, particularly for a first-time homebuyer. Lucky for you, we're here to help you take the guesswork out of negotiating with a persistent home seller.

Here are three tips to help you get the best results during a negotiation with a persistent home seller.

1. Learn About the Housing Market

Although a persistent home seller wants to do everything possible to find a buyer for his or her residence, it is important for a homebuyer to determine whether a residence is worth the price. As such, you should allocate the necessary time and resources to learn about the real estate market.

Look at the prices of available homes that are similar to the one that you're currently considering. By doing so, you can determine a price range for your home search.

Also, check out the prices of recently sold houses in your city or town. This housing market data will help you determine whether you're operating in a buyer's or seller's market so you can plan accordingly.

2. Establish Realistic Expectations

It is common for homebuyers and home sellers to negotiate with one another. However, it is essential to establish realistic expectations before you enter a homebuying negotiation; otherwise, a homebuyer may struggle to acquire his or her dream residence at an affordable price.

For example, a homebuyer who expects a home seller to accommodate all of his or her requests may be disappointed if a property seller submits a counter-proposal. Conversely, a homebuyer who keeps an open mind and listens to a home seller's concerns can determine the best course of action.

Also, it is important to remember that a homebuyer can walk away from a persistent home seller at any time. This means if you feel uncomfortable with the price or other terms associated with a home purchase, you can step back and restart your search for the perfect house.

3. Consult with a Real Estate Agent

If you are uncertain about how to deal with a persistent home seller, don't hesitate to reach out to a real estate agent for extra help.

Typically, a real estate agent can act as a liaison between a property buyer and seller. This housing market professional will do whatever it takes to ensure a negotiation fulfills the needs of all sides. Plus, he or she can provide honest, unbiased homebuying recommendations to help you make informed decisions throughout the property buying journey.

Perhaps best of all, a real estate agent will answer any of your homebuying questions, at any time. This housing marketing professional understands what it takes to deal with a persistent home seller, and as a result, will do everything to help you simplify the homebuying cycle.

Ready to acquire your dream home? Use these tips, and you should have no trouble buying a house from a persistent home seller.




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